Google's Approach to Social for 2010:
a family of Google-supported technical standards that “are just about done”: OpenID, OAuth, OAuth WRAP, PoCo (portable contacts), Activity Streams, OpenSocial for Gadgets, OpenSocial wire protocols, PubSubHubBub, Salmon (to “let comments swim upstream”), WebFinger (see a person’s public feed of information) and the Social Graph API.
The Salmon project looks interesting, follow John Panzer's blog for updates.

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